National General Good Sam Insurance – He is known by many as a “business revolutionary” and the star of the CNBC reality series Profit. Lemonis’ reputation was established for his tenacity, intelligence and determination. His greatest business success is as president and CEO of Camping World, the nation’s largest RV and outdoor vehicle retailer, and Good Sam, the largest RV owner association in the world. Marcus currently serves as chairman of the board of home and furnishings retailer Bed Bath & Beyond, also known as Overstock.
On his TV show, Profit, he shares his knowledge of fighting small businesses across the country, evaluating and improving them using the “3P” principle: “People / Process / Product”. Lemonis helps homeowners improve the value and functionality of their homes on his TV show, The Renovator. Visit MarcusLemonis.com.
National General Good Sam Insurance
While other CEOs come across as brash, rude and pushy, Marcus takes a different approach. Instead of taking over the top and violent actions, he strives to do business and create relationships from a place of love and kindness. Love is at the heart of everything he does.
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Marcus is reshaping the outdoor and recreation industry by developing and transforming the recreational vehicle and outdoor business of Camping World. His success in this business raised him to the very top. But his path was neither easy nor ordinary. Marcus made his way to the top of the American business world through Lebanon. Throughout his life, he worked hard to get to where he is today.
Marcus’s birth mother abandoned him on the steps of a Lebanese orphanage when he was four days old. He stayed there until the ninth month. At that time, Sophia and Leo Lemonis adopted Marcus and took him to Miami, Florida. He was raised in a family full of love and support. Their influence has a profound effect on how Marcus conducts himself in business and in life in general.
At age 12, he started a lawn service business. He then parlayed that success into a clothing business. It was clear from an early age that Marcus had a penchant for business and entrepreneurship. He graduated from Christopher Columbus High School in Miami. After graduation, he attended Marquette University in Wisconsin where he studied political science, criminology and economics.
After college, he worked at Anthony Abraham Chevrolet — a family car dealership. Working there, he showed a natural talent for creativity and an entrepreneurial spirit. The change was made at the insistence of Chrysler CEO and family friend Lee Iacocca, who told Marcus he should focus his efforts on the recreational vehicle business.
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The transition allowed Marcus to focus on a career that needed someone with his skills. He quickly rose to the top of Camping World and became CEO. In 2010, Camping World and Good Sam Enterprises merged, creating the most powerful force in the industry. In 2017, the company added Gander Mountain to its portfolio, renaming the business Gander RV. Good Sam continues to be a mainstay of the company with 2 million members and a wide range of services offered to customers across the country.
Despite the company’s success, Marcus always focuses on what he believes are the most important elements of any company: people. It doesn’t matter if it’s a senior manager, a junior partner or a customer, Marcus treats everyone with respect. Its goal is to provide employees and customers with unforgettable experiences and unlimited opportunities. Good Sam is here to help facilitate that mission.
Marcus’ story is about America as it becomes – an orphan comes to America, works hard and rises to the top. Marcus is living the American dream, and his work with Good Sam isn’t over yet. He donates millions every year to organizations and small businesses across the country and runs the Lemon-Aid Foundation. As an underdog advocate, he strives to be a good businessman and leader to all.